Edyansyah, T. (2019) The Influence of Brand Image and Word of Mouth on Interests to Buy of Consumers of Yamaha N-MAX Motorcycle in Lhokseumawe City. In: Proceedings of the 1st International Conference on Finance Economics and Business, ICOFEB 2018, 12-13 November 2018, Lhokseumawe, Aceh, Indonesia.
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Abstract
The purpose of this study was to determine the effect of brand image and word of mouth on consumer buying interest of Yamaha N-MAX motorbikes in Lhokseumawe City. The population in this study were consumers who bought a Yamaha N-MAX motorcycle in Lhokseumawe City. Data collection techniques used are
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 12:34 |
| Last Modified: | 17 Apr 2026 13:19 |
| URI: | http://eprints.eai.eu/id/eprint/25250 |
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