Quantitative Series: Linking Marketing Mix and Increasing Product Sales of Toyota Type Avanza

Putra, Aditya Kusuma (2019) Quantitative Series: Linking Marketing Mix and Increasing Product Sales of Toyota Type Avanza. In: Proceedings of the 1st International Conference on Finance Economics and Business, ICOFEB 2018, 12-13 November 2018, Lhokseumawe, Aceh, Indonesia.

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Abstract

The rapid economic development when making the car into a product that is no longer a need for the status of luxury goods. PT. Toyota since the past until now still get their share of demand in all hearts, especially in Makassar which is sold directly by PT. Haji Kalla. This study took a sample prod

Item Type: Conference or Workshop Item (UNSPECIFIED)
Date Deposited: 04 Mar 2026 12:34
Last Modified: 17 Apr 2026 13:19
URI: http://eprints.eai.eu/id/eprint/25249

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