Ambak, Azlinah and Yusof, Irwan and Yamin, Sulaiman and Shamsuddin, Suhaimi (2019) The Effects of Lifestyles on Sustainable Consumption: A Conceptual Study of Cosmetics and Personal Care Products. In: Proceedings of the 1st International Conference on Finance Economics and Business, ICOFEB 2018, 12-13 November 2018, Lhokseumawe, Aceh, Indonesia.
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Abstract
Nowadays, it is noticeable that marketing strategies are moving towards sustainability due to several unsustainable consumption problems and one of the problems is packaging waste. Central to the problem is lifestyle. Lifestyle is one of the variables which fall within psychographic segmentation. Se
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 12:34 |
| Last Modified: | 17 Apr 2026 13:20 |
| URI: | http://eprints.eai.eu/id/eprint/25245 |
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