Indrawati, Mei and Utari, Woro (2019) Decision To Buy In The Pusat Grosir Surabaya: The Effect of Price and Product Diversity. In: Proceedings of the 1st International Conference on Business, Law And Pedagogy, ICBLP 2019, 13-15 February 2019, Sidoarjo, Indonesia.
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Abstract
The purpose of this study is: to analyze the effect of price factors and product diversity both partially and simultaneously on buying decisions at the Pusat Grosir Surabaya (PGS), as well as to analyze the price and product diversity that have a dominant influence on buying decisions at the Pusat G
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 12:32 |
| Last Modified: | 17 Apr 2026 13:27 |
| URI: | http://eprints.eai.eu/id/eprint/25019 |
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