Utari, Woro and Indrawati, Mei (2019) Analysis Of Quality Of Services, Relational Marketing And Handling Switching Cost As A Force Marketing To Improve Bank Customers’s Loyalty In West Surabaya. In: Proceedings of the 1st International Conference on Business, Law And Pedagogy, ICBLP 2019, 13-15 February 2019, Sidoarjo, Indonesia.
![[thumbnail of 34352.pdf]](http://eprints.eai.eu/style/images/fileicons/application_pdf.png "34352.pdf")
PDF
34352.pdf
Download (744kB)
Abstract
This study aims to examine and analyze the influence of service quality, Relational Marketing and Handling Switching Cost as a Marketing Force for Banking in Increasing Bank Customer Loyalty in West Surabaya. The unit of analysis in this study is the Government and Private Bank customers in West Sur
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 12:32 |
| Last Modified: | 17 Apr 2026 13:28 |
| URI: | http://eprints.eai.eu/id/eprint/25018 |
Actions (login required)
- View Item