The Analysis of a Culinary Business Marketing Strategy Through Online Media

Rizaldi, A and Fauziah, Y (2019) The Analysis of a Culinary Business Marketing Strategy Through Online Media. In: Proceedings of the 1st International Conference on Informatics, Engineering, Science and Technology, INCITEST 2019, 18 July 2019, Bandung, Indonesia.

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Abstract

The purpose of this study is to identify the marketing strategies applied by culinary companies in Bandung through one of the online media. The research method used in this study is qualitative approach using case study method, data collection techniques that were used are literature study and onlin

Item Type: Conference or Workshop Item (UNSPECIFIED)
Date Deposited: 04 Mar 2026 12:28
Last Modified: 17 Apr 2026 13:37
URI: http://eprints.eai.eu/id/eprint/24673

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