E-Commerce in forming Brand Image using Media Publication

Silaban, K and Rahajoeningroem, T (2019) E-Commerce in forming Brand Image using Media Publication. In: Proceedings of the 1st International Conference on Informatics, Engineering, Science and Technology, INCITEST 2019, 18 July 2019, Bandung, Indonesia.

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Abstract

The purpose of this study is to identify e-commerce in shaping brand image through publication media. The method used in this research is a descriptive method to present a complete picture of the situation related to several situations of the variables under study. The result of this study is to ide

Item Type: Conference or Workshop Item (UNSPECIFIED)
Date Deposited: 04 Mar 2026 12:27
Last Modified: 17 Apr 2026 13:39
URI: http://eprints.eai.eu/id/eprint/24632

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