Agrestian, Prakas and Ardianto, Deny and Widyastuti, Theresia (2019) Representation of Keris in The Jateng Gayeng Brand Identity: From Weapon to Icon. In: Proceedings of the 1st Seminar and Workshop on Research Design, for Education, Social Science, Arts, and Humanities, SEWORD FRESSH 2019, April 27 2019, Surakarta, Central Java, Indonesia.
![[thumbnail of 33674.pdf]](http://eprints.eai.eu/style/images/fileicons/application_pdf.png "33674.pdf")
PDF
33674.pdf
Download (229kB)
Abstract
Brand identity is not only used by companies or commercial products. Various countries and cities throughout the world also use the brand identity as a cultural existence. It began to be used as an image of the region in order to lift the presence of local culture in Indonesia. Central Java as a par
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 12:24 |
| Last Modified: | 17 Apr 2026 13:47 |
| URI: | http://eprints.eai.eu/id/eprint/24375 |
Actions (login required)
- View Item