Usino, Wendi and Murtiningsih, Dewi (2019) The Implementation of Social Media Marketing and Customer Relationship Management as a Competitive Advantage in Private Higher Education to Increase Student Loyalty. In: Proceedings of the 1st Workshop on Multidisciplinary and Its Applications Part 1, WMA-01 2018, 19-20 January 2018, Aceh, Indonesia.
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Abstract
The purposes of the study is to determine the influence of social media marketing application to the loyalty of students and to competitive advantage, to determine the influence of the application of competitive advantage to student loyalty, to determine the influence of social media marketing appli
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 12:23 |
| Last Modified: | 17 Apr 2026 13:50 |
| URI: | http://eprints.eai.eu/id/eprint/24303 |
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