Istikomah, Kartini (2019) The Millennial Generation Buying Behaviour in Purchasing Houses Case of Modest Housing Industry in Indonesia. In: Proceedings of the 1st Workshop on Multidisciplinary and Its Applications Part 1, WMA-01 2018, 19-20 January 2018, Aceh, Indonesia.
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Abstract
The purpose of the study was to examine buying behavior of the Indonesian Millennial Generation in purchasing the lower-income or the modest housing. The variables utilized in the study were Lifestyle, Perception, Motivation, as independent variables, and the Purchase Decision as dependent variable.
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 12:23 |
| Last Modified: | 17 Apr 2026 13:50 |
| URI: | http://eprints.eai.eu/id/eprint/24296 |
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