Wahid, Umaimah and Riski, Menati Fajar (2019) Brand Awareness of Local Television 'I Channel Bandung' Through Local Culture in Program "Sampurasun Cepot". In: Proceedings of the 1st Workshop on Multidisciplinary and Its Applications Part 1, WMA-01 2018, 19-20 January 2018, Aceh, Indonesia.
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Abstract
The purpose of this research is to know the process of increasing brand awareness of I Channel Bandung through the event ‘Sampurasun Cepot’ by using integrated marketing communications. Besides that the researcher wanted to see the level of brand awareness I Channel Bandung achieved after using the
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 12:22 |
| Last Modified: | 17 Apr 2026 13:52 |
| URI: | http://eprints.eai.eu/id/eprint/24243 |
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