Winarso, Widi and Panday, Rorim and Suryati, Adelina (2019) Market Segmentation as A Marketing Strategy to Achieve The Market of The Company Market. In: International Conference on Environmental Awareness for Sustainable Development in conjunction with International Conference on Challenge and Opportunities Sustainable Environmental Development, ICEASD & ICCOSED 2019, 1-2 April 2019, Kendari, Indonesi.
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Abstract
One of the strategies applied by the company to dominate the market amid fierce competition is to target the target market (market segmentation). Market segmentation is to divide the market into subdivisions of groups of people and institutions as consumers and customers who have similarities in res
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 12:21 |
| Last Modified: | 17 Apr 2026 13:56 |
| URI: | http://eprints.eai.eu/id/eprint/24092 |
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