Kadir, Mohamad and Achyar, Adrian (2017) Customer Segmentation on Online Retail using RFM Analysis: Big Data Case of Bukku.id. In: International Conference on Environmental Awareness for Sustainable Development in conjunction with International Conference on Challenge and Opportunities Sustainable Environmental Development, ICEASD & ICCOSED 2019, 1-2 April 2019, Kendari, Indonesi.
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Abstract
The purpose of this research is to identify customer purchase behavior, form customer segmentation, and identify customer address of Bukku.id. this research uses customer purchase data of Bukku.co.id in the period 1 September 2017 – 17 September 2018. RFM method and clustering are used to identify
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 12:21 |
| Last Modified: | 17 Apr 2026 13:57 |
| URI: | http://eprints.eai.eu/id/eprint/24081 |
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