The Implementation of Corporate Branding and Social Responsibility of PT. Summarecon Agung Tbk Towards Social Welfare in North Bekasi Area

Andrian, Andrian and Hadita, Hadita and Jumawan, Jumawan (2019) The Implementation of Corporate Branding and Social Responsibility of PT. Summarecon Agung Tbk Towards Social Welfare in North Bekasi Area. In: International Conference on Environmental Awareness for Sustainable Development in conjunction with International Conference on Challenge and Opportunities Sustainable Environmental Development, ICEASD & ICCOSED 2019, 1-2 April 2019, Kendari, Indonesi.

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Abstract

Corporate Branding refers to the practice of promoting the brand names of a corporate entity, as opposed to specific products of services. Also, Corporate Social Responsibility is a social program which has been applied by many companies in Indonesia. The implementation of Corporate Social Responsib

Item Type: Conference or Workshop Item (UNSPECIFIED)
Date Deposited: 04 Mar 2026 12:20
Last Modified: 17 Apr 2026 13:57
URI: http://eprints.eai.eu/id/eprint/24061

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