Gopal, K and Mahajan, Vaishali and Sen, Subhasis and Hiremath, Rahul and Priya, Richa (2019) Visual merchandising and interior design environment impact on consumer apparel buying behaviour with special reference to the apparel stores in Mumbai and Pune. In: Proceedings of the 9th Annual International Conference on 4C’s-Communication, Commerce, Connectivity, Culture, SIMSARC 2018, 17-19 December 2018, Pune, MH, India.
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Abstract
The stores engaged in the pursuit of selling the Apparels are striving hard to acquire and retain the customers amidst stiff competitions. Visual Merchandising is the discipline that deals with the relationship between an object, the context in which it is placed and it's relevant image. It is imper
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 12:20 |
| Last Modified: | 17 Apr 2026 13:59 |
| URI: | http://eprints.eai.eu/id/eprint/24006 |
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