Fernandes, Semila and Panda, Rajesh (2019) Comparative and Socio-Demographic analysis among Working Women and Non- Working Women: A study on Reference Group Influence. In: Proceedings of the 9th Annual International Conference on 4C’s-Communication, Commerce, Connectivity, Culture, SIMSARC 2018, 17-19 December 2018, Pune, MH, India.
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Abstract
Reference Group (RG) influence refers to conforming to group pressure which impacts consumers’ product purchases. Studies on Reference Group Influence(RGI) varies from men to women while studies indicated that women are more prone to RGI. Non-Working Women (NWW) and Working Women (WW) differ in thei
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 12:20 |
| Last Modified: | 17 Apr 2026 13:59 |
| URI: | http://eprints.eai.eu/id/eprint/23996 |
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