Chairy, Chairy and Syahrivar, Jhanghiz (2019) Relationship Between Brand Jealousy And Conspicuous Consumption. In: Proceedings of the 1st Sampoerna University-AFBE International Conference, SU-AFBE 2018, 6-7 December 2018, Jakarta Indonesia.
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Abstract
Brand Jealousy is one of the most important constructs in marketing yet it gains little attention from researchers. Previous research showed that this variable is the predictor of behavioral intention such as intention to buy a product. This research investigated whether brand jealousy affected cons
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 12:17 |
| Last Modified: | 17 Apr 2026 14:03 |
| URI: | http://eprints.eai.eu/id/eprint/23804 |
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