Alif, M. and Vigari, Yuniar (2019) Sex Appeal Ad and Materialism: A Comparison of Young Consumer Attitude and Purchase Intention in France and Indonesia. In: Proceedings of the 1st Sampoerna University-AFBE International Conference, SU-AFBE 2018, 6-7 December 2018, Jakarta Indonesia.
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Abstract
Although many studies already report on materialism or sexual appeal in advertising, this study tried to examine the direct effect and combination effect between materialism and sexual appeal to young consumers in Indonesia and France. The experimental research results showed a significant direct ef
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 12:17 |
| Last Modified: | 17 Apr 2026 14:03 |
| URI: | http://eprints.eai.eu/id/eprint/23803 |
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