Ahnan, Amadeus and Winarno, Wida and Nanere, Marthin (2019) Can Tempeh be Greenly Marketed by the Indonesian Tempeh Movement (ITM)? In: Proceedings of the 1st Sampoerna University-AFBE International Conference, SU-AFBE 2018, 6-7 December 2018, Jakarta Indonesia.
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Abstract
The Indonesian Tempe Movement (ITM) has been green-marketing a 300-year-old food from Indonesia to gain international recognition, earning 10,000 followers in addition to major public figure and governmental supports. The main purpose of this article is to introduce and promote Tempeh and ITM using
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 12:17 |
| Last Modified: | 17 Apr 2026 14:04 |
| URI: | http://eprints.eai.eu/id/eprint/23775 |
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