Supardi, Didi and Pradipto, Yosef and Barlian, Erland and Suprapto, Adi and Pangaribuan, Christian (2009) Wedding-Planning Industry in Indonesia: The Influence of Technology Orientation and Trust as Mediating Factors on the Relationship between Entrepreneurial Orientation and e-Commerce Adoption. In: Proceedings of the 1st Sampoerna University-AFBE International Conference, SU-AFBE 2018, 6-7 December 2018, Jakarta Indonesia.
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Abstract
Statistical data has shown that there is a decrease in the number of marriages in Jakarta in the period 2009-2014 with no significant changes in the last 3 years. The millennial generation of brides and grooms are characterized by their adoption of technology and electronic transactions. This resear
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 12:17 |
| Last Modified: | 17 Apr 2026 14:05 |
| URI: | http://eprints.eai.eu/id/eprint/23762 |
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