Cultural Diplomacy Strategies: Looking into Korean Entertainment Company SM Entertainment

Deniar, S and Effendi, T and Kusuma, S (2019) Cultural Diplomacy Strategies: Looking into Korean Entertainment Company SM Entertainment. In: First International Conference on Advances in Education, Humanities, and Language, ICEL 2019, Malang, Indonesia, 23-24 March 2019.

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Abstract

The purpose of this study is examined the cultural diplomacy strategies on one of the Korean biggest entertainment company, SM Entertainment. Looking into the growth of Korean Wave, SM Entertainment which established in 1995 have discovered and produced many K-Pop celebrities. Through their efficien

Item Type: Conference or Workshop Item (UNSPECIFIED)
Date Deposited: 04 Mar 2026 12:15
Last Modified: 17 Apr 2026 14:10
URI: http://eprints.eai.eu/id/eprint/23598

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