Wanick, Vanissa and Dunn, Rima and Ranchhod, Ashok and Wills, Gary (2019) Analysing cross-cultural design in advergames: a comparison between the UK and Brazil. EAI Endorsed Transactions on Serious Games.
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Abstract
This paper presents the findings from a study of advergame design elements paying particular attention to cross-cultural consumer attitudes towards advergames and sponsored brands. From a thorough literature review, an integrated framework for advergames across cultures (CAKE) has been designed, com
| Item Type: | Article |
|---|---|
| Date Deposited: | 04 Mar 2026 12:14 |
| Last Modified: | 12 Apr 2026 06:21 |
| URI: | http://eprints.eai.eu/id/eprint/23534 |
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