Pamuji, Eko and Ida, Rachmah and Mashud, Mustain and Indrasari, Meithiana and Purnomo, Bambang (2019) MARKETING COMMUNICATION STRATEGY AS A STRENGTHENING RESISTANCE OF LOCAL MEDIA. In: Proceedings of the 3rd English Language and Literature International Conference, ELLiC, 27th April 2019, Semarang, Indonesia.
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Abstract
The purpose of this descriptive study was to explore the marketing communication strategy of the Duta Masyarakat daily newspaper to identify perceptions, thoughts, and experiences in facing technological progress and competition with internet media. This research was motivated by the increasing num
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 12:12 |
| Last Modified: | 17 Apr 2026 14:14 |
| URI: | http://eprints.eai.eu/id/eprint/23376 |
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