Wiyono, Bagus and Rahmanto, Andre and Utari, Prahastiwi (2019) City Branding As the Local Government Communication Strategy to Get Brand Positioning in Public: Case Study of the Establishment of Madiun Karismatik as City Branding of Madiun City. In: Proceedings of 1st Workshop on Environmental Science, Society, and Technology, WESTECH 2018, December 8th, 2018, Medan, Indonesia.
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Abstract
This article discusses the philosophy of the establishment of Madiun Karismatik tagline as city branding of Madiun City as well as strategy in communicating the tagline to the public. The method used is the interview and document analysis methods related to the establishment of branding of Madiun Ka
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 12:12 |
| Last Modified: | 17 Apr 2026 14:15 |
| URI: | http://eprints.eai.eu/id/eprint/23355 |
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