Arindita, Ruvira (2019) Representation of Working Mother in Social Media (Semiotics Analysis of Bukalapak’s Advertisement (Mother’s Day version) in Youtube). In: Proceedings of the 1st International Conference on Emerging Media, and Social Science, ICEMSS 2018, 7-8 December 2018, Banyuwangi, Indonesia.
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Abstract
How media represents a mother have shaped the society’s standard about “good mother” which in turn shapes the way women regards their worth as mother. The idea of “good mother” and gender roles is closely related. Gender roles have placed women to be in charge in domestic sphere and men in public sp
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 12:06 |
| Last Modified: | 17 Apr 2026 15:00 |
| URI: | http://eprints.eai.eu/id/eprint/22818 |
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