Improvement Of Service Passengers Land Transportation Through Marketing Communication Strategies (Analysis: Royaltrans Jakarta - Route Bekasi-Jakarta)

Sari, Afrina (2019) Improvement Of Service Passengers Land Transportation Through Marketing Communication Strategies (Analysis: Royaltrans Jakarta - Route Bekasi-Jakarta). In: Proceedings of the 1st International Conference on Emerging Media, and Social Science, ICEMSS 2018, 7-8 December 2018, Banyuwangi, Indonesia.

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Abstract

The policy agreement between the government of Jakarta and Bekasi City is to apply toll road use for four-wheeled vehicles based on odd-even vehicle numbers. The Jakarta City Government is preparing a solution by preparing a premium RoyalTrans-Jakarta land transportation, with affordable tariffs and

Item Type: Conference or Workshop Item (UNSPECIFIED)
Date Deposited: 04 Mar 2026 12:05
Last Modified: 17 Apr 2026 14:58
URI: http://eprints.eai.eu/id/eprint/22728

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