Wrihatni, N (2019) Utilizing Local Content: Strategy to Get Closer to the Consumers through Suprastructure and Positioning Analysis. In: 2nd Workshop on Language, Literature and Society for Education, Wol2SED 2018, December 21-22 2018, Solo, Indonesia.
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Abstract
This article explained about the suprastructure and positioning of Kopi ABC Susu advertisement which uses Sundanese. The result of the research showed that the advertisement is one of the marketing strategy of a product to get close to the consumer at certain market segmentation. Positioning by tran
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 12:04 |
| Last Modified: | 17 Apr 2026 14:47 |
| URI: | http://eprints.eai.eu/id/eprint/22567 |
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