Online Advertisement of Semarang’s Cuisine: An Analysis of the Affect Devices

Setyawati, N and Santosa, Riyadi and Sumarlam, Sumarlam and Purnanto, Dwi (2019) Online Advertisement of Semarang’s Cuisine: An Analysis of the Affect Devices. In: 2nd Workshop on Language, Literature and Society for Education, Wol2SED 2018, December 21-22 2018, Solo, Indonesia.

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Abstract

The advertisement language is an aggressive communication. An advertising stuff as a text is a sign system organized according to codes that reflecting values, attitudes, and beliefs. Each message in the advertisement has two meanings: explicitly and implicitly meanings. Thus, interpersonal function

Item Type: Conference or Workshop Item (UNSPECIFIED)
Date Deposited: 04 Mar 2026 12:03
Last Modified: 17 Apr 2026 14:46
URI: http://eprints.eai.eu/id/eprint/22528

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