Tjhin, V and Permatasari, A (2019) The Role of Online Review and Buying Orientation to Increase Purchase Intention in Hospitality Industry. In: The 1st Workshop on Multimedia Education, Learning, Assessment and its Implementation in Game and Gamification in conjunction with COMDEV 2018, Medan Indonesia, 26th January 2019, WOMELA-GG.
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Abstract
This study discusses the antecedents of online review and buying orientation on purchase intention. This study aims to explore the effect of online review and buying orientation towards purchase intention. Data was collected from a survey of 346 consumers, and SmartPLS was used as a Structural Equat
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 12:01 |
| Last Modified: | 17 Apr 2026 14:36 |
| URI: | http://eprints.eai.eu/id/eprint/22260 |
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