Paramadita, S and Sasongko, A and Candra, S (2019) Using PESTEL Framework to Analyze User-Generated Content Usage on Social Media: The Case of Indonesian Tourism and Travelling Business on Instagram. In: The 1st Workshop on Multimedia Education, Learning, Assessment and its Implementation in Game and Gamification in conjunction with COMDEV 2018, Medan Indonesia, 26th January 2019, WOMELA-GG.
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Abstract
The objective of this study is to empirically compare the effectivity of user-generated-content usage throughout social media with other traditional advertisement medias such as television, radio, and printed media in terms of consumers’ buying decision throughout Indonesia’s tourism business. Nowad
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 12:00 |
| Last Modified: | 17 Apr 2026 14:37 |
| URI: | http://eprints.eai.eu/id/eprint/22235 |
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