Ariella, S and Yunus, U (2019) Cultivating Brand Awareness of Korean Cosmetics Innisfree in Indonesia Via E-WOM as the Eco-Friendly. In: The 1st Workshop on Multimedia Education, Learning, Assessment and its Implementation in Game and Gamification in conjunction with COMDEV 2018, Medan Indonesia, 26th January 2019, WOMELA-GG.
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Abstract
In the digital age, consumers actively search for information on a specific product and are predicted to buy one with a specific brand by the information distribution, the electronic Words of Mouth (e-WOM) and the brand awareness. The purpose of this study is to analyze how to develop the brand awar
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 12:00 |
| Last Modified: | 17 Apr 2026 14:38 |
| URI: | http://eprints.eai.eu/id/eprint/22209 |
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