Handayani, F and Evelina, L and Sylvina, V and Lestari, A (2019) Digital Influencer in Product Promotion: Fostering Consumers’ Trust by Engaging Followers. In: The 1st Workshop on Multimedia Education, Learning, Assessment and its Implementation in Game and Gamification in conjunction with COMDEV 2018, Medan Indonesia, 26th January 2019, WOMELA-GG.
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Abstract
The fast growing users of social media has opened up a new channel for product promotions. Digital influencers are on the rise with their large follower base and their online content creation. They are regarded as as trusted tastemakers. This study observed and analysed one of the digital influencer
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 12:00 |
| Last Modified: | 17 Apr 2026 14:38 |
| URI: | http://eprints.eai.eu/id/eprint/22208 |
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