Saragih, M and Yohanes, R (2019) The analysis of CDMS by Indonesian Millennials. In: The 1st Workshop on Multimedia Education, Learning, Assessment and its Implementation in Game and Gamification in conjunction with COMDEV 2018, Medan Indonesia, 26th January 2019, WOMELA-GG.
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Abstract
A consumer decision making style (CDMS) can be defined as a mental orientation that characterizes a consumer’s approach to making choices. CDMS can be identified by measuring the orientation of youth consumers in general in terms of shopping and buying. There are two factors of CDMS; that is frequen
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 12:00 |
| Last Modified: | 17 Apr 2026 14:38 |
| URI: | http://eprints.eai.eu/id/eprint/22202 |
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