Pradiatiningtyas, Diah and Sari, Angela (2019) The Impact Analysis of the English Brand and Brand Equity in Y-Generation Selection of the E-commerce. In: Proceedings of the 1st International Conference on Science and Technology for an Internet of Things, 20 October 2018, Yogyakarta, Indonesia.
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Abstract
This research aimed at examining the consumers from the millennial
generation called Y-generation dealing with their attitude in selecting e-commerce
services based on the naming or branding in the English language. The objectives were to
give contribution in developing the e-commerce services, t
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 11:59 |
| Last Modified: | 17 Apr 2026 14:42 |
| URI: | http://eprints.eai.eu/id/eprint/22077 |
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