Brandtzæg, Petter Bae and Heim, Jan (2010) User Loyalty and Online Communities: Why Members of Online Communities are not Faithful. In: 2nd International Conference on INtelligent TEchnologies for interactive enterTAINment.
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Abstract
Online communities are getting increasingly important for several different user groups; at the same time, community members seem to lack loyalty, as they often change from one community to another or use their community less over time. To survive and thrive, online communities must meet members’ ne
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 08:54 |
| Last Modified: | 18 Apr 2026 06:09 |
| URI: | http://eprints.eai.eu/id/eprint/2156 |
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