Fatimah, Fatimah and Darna, Darna and Y.M, Elisabeth (2019) Implementation of Multidimensional Scaling (MDS) in Determining the Positioning of Rasa Dewa Juice: Strategy Micro Small Business (SME’s) Product. In: Proceedings of the First International Conference on Technology and Educational Science, ICSTES 2018, November 21-22 2018, Bali, Indonesia.
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Abstract
Consumer perception of a product is important to be known by producers, so that producer can decide the right marketing communication. This study aims to analyze the positioning of consumer perceptions of Belimbing Dewa Juice products produced by small and micro enterprises (SMEs) in the city of Dep
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 11:45 |
| Last Modified: | 17 Apr 2026 14:51 |
| URI: | http://eprints.eai.eu/id/eprint/20744 |
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