Model of Internal Marketing in Enhancing Tourism Brand of North Sulawesi, Indonesia

Mandey, N H J and Sundah, D I and Marentek, Mikke and Langi, Cysca (2019) Model of Internal Marketing in Enhancing Tourism Brand of North Sulawesi, Indonesia. In: Proceedings of the First International Conference on Technology and Educational Science, ICSTES 2018, November 21-22 2018, Bali, Indonesia.

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Abstract

The restaurant industry in Indonesia has experienced very rapid growth in recent years. Restaurants are increasingly aware of the need to market, develop and promote the restaurant industry as part of tourism products. Currently, in North Sulawesi, the internal marketing brand has not been well deve

Item Type: Conference or Workshop Item (UNSPECIFIED)
Date Deposited: 04 Mar 2026 11:45
Last Modified: 17 Apr 2026 14:51
URI: http://eprints.eai.eu/id/eprint/20740

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