Tweens Perception of Advertising Using an Older Cognitive Age

Rimenda, Tetty (2019) Tweens Perception of Advertising Using an Older Cognitive Age. In: Proceedings of the First International Conference on Technology and Educational Science, ICSTES 2018, November 21-22 2018, Bali, Indonesia.

[thumbnail of 29817.pdf] PDF
29817.pdf

Download (389kB)

Abstract

Cognitive age is people’s perception of the age which is younger or older than their chronological age. This research investigated whether tween had a cognitive age perception. Based on their cognitive, tweens have not been able to understand the concept of a cognitive age, because their cognitive d

Item Type: Conference or Workshop Item (UNSPECIFIED)
Date Deposited: 04 Mar 2026 11:45
Last Modified: 17 Apr 2026 14:51
URI: http://eprints.eai.eu/id/eprint/20733

Actions (login required)

View Item
View Item