Usage ICT Application for Bundling Products: Strategic Digital Marketing in Facing the 4.0 Technology

Purba, John and Hery, Hery and Purba, Putra (2018) Usage ICT Application for Bundling Products: Strategic Digital Marketing in Facing the 4.0 Technology. In: The 1st International Conference on Computer Science and Engineering Technology Universitas Muria Kudus.

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Abstract

The use of ICT applications in the era technology of 4.0 for Product bundling due to retain customers and to increase the number of subscribers currently used by entrepreneurs as the strategy to maintain their market because it can increase the sales and profits both in terms of financial and brand

Item Type: Conference or Workshop Item (UNSPECIFIED)
Date Deposited: 04 Mar 2026 11:36
Last Modified: 17 Apr 2026 15:22
URI: http://eprints.eai.eu/id/eprint/19862

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