Bartakova, Gabriela Pajtinkova and Gubiniova, Katarina and Brtkova, Jarmila (2017) Mapping the Development and Processes of Emerging „Green Markets“ in the Context of Sustainable Marketing Management. In: Smart City 360°. The second EAI International Summit, Smart City 360°, Bratislava, Slovakia, November 22-24, 2016. Revised Selected Papers.
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Abstract
The global market environment is marked by hyper-competitive market players’ uncompromising efforts and activities. In recent years declaring social responsibility principles has become a tool to differentiate their business plans in terms of sustainable development of the future society. One of the
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Date Deposited: | 04 Mar 2026 10:52 |
| Last Modified: | 17 Apr 2026 17:15 |
| URI: | http://eprints.eai.eu/id/eprint/15469 |
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