Chan, Agnes W.Y. and Ko, Eddie H.T. and Ho, Eric M.Y. and Chiu, Dickson K.W. and Chan, Elza Y.L. (2015) Information seeking behaviour and purchasing decision: case study in digital cameras. EAI Endorsed Transactions on Industrial Networks and Intelligent Systems.
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Abstract
This case study explores the information seeking behaviour of digital camera consumers based on Assael’s consumer information acquisition and processing model. 135 responses were received from potential target group who had purchased or was planning to purchase digital cameras. Findings show that re
| Item Type: | Article |
|---|---|
| Date Deposited: | 04 Mar 2026 10:27 |
| Last Modified: | 12 Apr 2026 11:00 |
| URI: | http://eprints.eai.eu/id/eprint/12865 |
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