Forbes, Paula J. and Gabrielli, Silvia and Maimone, Rosa and Masthoff, Judith and Wells, Simon and Jylhä, Antti (2014) Towards using Segmentation-based Techniques to Personalize Mobility Behavior Interventions. EAI Endorsed Transactions on Ambient Systems.
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Abstract
This paper describes our initial work towards a segmentation-based approach to personalized digital behavior change interventions in the domain of sustainable, multi-modal urban transport. Segmentation is a key concept in market research,
and within the transport domain, Anable has argued that ther
| Item Type: | Article |
|---|---|
| Date Deposited: | 04 Mar 2026 10:16 |
| Last Modified: | 12 Apr 2026 11:53 |
| URI: | http://eprints.eai.eu/id/eprint/11733 |
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